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Updated: Mar 14


Brand Loud Social Media Management


In this article, I explain what Google Business Profile is, why do you need one and how to make the best of it.


What is Google Business Profile?

It's a free Business Profile on Google Search and Google Maps. It shows up every time people search for your business, products or services online on google. It can include your business details, pictures, updates, products, services, reviews and more.

Why should you get a Google Business Profile?

A well-structured profile helps you stand out from the competition on google search. It helps your search engine optimisation (SEO). It can include calls to action (CTA) that will lead customers directly to your website, online orders, online appointments or encourage contact. Google Business Profile complements your website by adding more visibility to your current business website on Google Search and Google Maps. Google Business Profile supports direct messaging, helps you build a simple website and gives you a way to advertise your products and services. And as I mentioned earlier, it's FREE.


Brand Loud Social Media Management
Brand Loud Google Business Profile

How to get Google Business Profile?

You will need to create an account and provide your business's details like name and address. Then you will need to request a verification which may take a while. Google will send a postcard with a code to the address you provide to confirm it. After receiving the postcard, you will need to log in to your account and finish the verification. Then you can start building your profile. Google will review all your updates to verify that they comply with their policy. After that, the updates will go live.

Elements of Google Business Profile

I will explain all the elements based on Brand Loud's profile. You can see our complete profile here.

Info section


In this section, you can add all the information you want to share with your customers, like address, phone number, website, opening hours and description.

It's also worth mentioning that you don't need to add an address to your profile. You can hide it if you are, for example, a home-based or service-area business.



Brand Loud Social Media Management
Info section

Post section


Want to inform customers about some news or offers? The post section is the place for it. Google lets you choose between 3 types of posts, "what's new", offer or the event. Each type let you add a call to action and images. In the "what's new" post, you can add some text, while offer and event let you add titles and dates. Posts more than six months old get archived.