In today's world, every business needs a logo design. This blog explains eight rules that you need to follow while getting a business mark design. And if you are still unsure if you need a professional business logo design, you can find your answer here.
Simple Logo Design
When you look at the most popular brands like Nike, Apple, McDonald's or Facebook, you will notice that what makes them stand out and easy to remember it's their simplicity. When you close your eyes and think about these brands, you instantly see their logos in your mind.
Now try the same with Starbucks or Porsche. Everyone knows those companies, but can you describe their logos in detail? I doubt that.
A complex design can look cool and unique, but when you decrease the size of an image, all details get lost.
A business logo that fits your industry
While you may choose an abstract logo that doesn't mean anything, you should avoid using a contradictory concept. Flower design may not necessarily work for the electronic industry, nor a retro logo for a modern business.
Stand out from the competition
You want to make your logo as unique as possible. And while it may be hard sometimes, you want to make sure that your logo doesn't look similar to your competition. It could cause confusion and customers' wrong assumptions that both companies belong to the same family.
And while it's crucial to make your logo relevant to your industry, you want to avoid another coffee shop with a coffee bean logo or another pharmacy with a cross.
And while it sounds obvious, big brands make those mistakes as well. Look at logos of brands like Bentley, Mini or Aston Martin. They seem very much alike and belong to the same industry.
The right colours for your business
Colours have a significant impact on psychology. They can impact human behaviour. By choosing the proper shade, you can influence people into choosing your brand.
Different colours send different messages. For example, black is a colour of power, elegance and sophistication, but at the same time, people associate it with depression and danger.
At Brand Loud, we help our customers choose the correct colour themes for their profession. We ensure that the brand identity is consistent and corresponds with the business image.
You can read more about colour psychology here.
Looks good in full colour as well as in black and white
While it's best to use your main full-colour logo versions, there are often situations where you will need a black-and-white design variation.
You can use a white design as a watermark over the images. The black design is handy if you want to emboss or wood burn your logo on merchandise.
Remember that people may be printing materials with your logo in monochrome. Something that looks good in full colour may lose its value when printed in black. So before accepting your logo design, make sure you can also use it in a single colour.
Works in a horizontal and vertical orientation
A logo design should be multipurpose. You need to be able to use it on all your marketing materials, no matter what size and shape are they. It is best to have a variation for a vertical and horizontal orientation. This way, you will make sure your logo always looks good and stands out.
The right font for logo design
Your business mark should be easy to remember, as well as easy to read. Nothing can destroy a good design as easily as the wrong font. Your logo may be outstanding, but if people can't figure out your business name, it won't matter.
It's best to go with a simple font. Use handwritten ones only if you are sure they are easy to read and in single words at most.
Vector logo design
As I mentioned earlier, your logo must be multipurpose. It also means it needs to be scalable. You may want to use it on billboards or 4K screens. And when you do this, you want to make sure your mark looks clear and crisp with no blur or pixelation. That's where vector design comes in handy.
In contrast to raster images, vector designs do not consist of coloured pixels. They use mathematical statements instead. Which means they will always look sharp and clear and are easy to update.