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Updated: Mar 14

E-tools for Digital Marketing

This blog is about strengths and weaknesses across a range of e-tools used in digital marketing. I will write about online advertising, search engine optimization, email marketing, blogs, social media marketing and more.

This article includes:


Definition of e-tools

Let’s start by explaining what e-tools are. E-tools stands for electronic tools, also known as eMarketing tools. It’s all the tools that help you create, display and analyze your marketing content online.

You can read about the definition of marketing and the difference between digital marketing and traditional marketing in my other blog: “Digital Marketing vs Traditional Marketing”.

There are hundreds, or maybe even thousands of e-tools available. Anything that has even the slightest connection to digital marketing can be called an e-tool. This subject is so broad that I could probably talk about it for a month and I wouldn’t even get close to listing all available tools. In this blog, I will write about the most popular ones.