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Updated: Mar 14


Digital Marketing vs Traditional Marketing

Are you new to the marketing world? Or maybe old school trying to catch up with technology? Whatever the reason may be, you are in the right place. In this blog, I will cover the following topics:



 

Definition of Marketing


To better understand the difference between digital marketing and traditional marketing, let’s start by answering the following question, what is marketing?

By dictionary definition, marketing is a process or technique of promoting, selling and distributing a product or service. Merriam-Webster. (n.d.). Marketing. Merriam-Webster.com dictionary. Retrieved 06 10, 2021, from https://www.merriam-webster.com/dictionary/marketing

In other words, you can describe it as all the actions and tools that will help you reach your audience and sell your products or services.


As you can see, the definition of marketing is broad. Because of this, it’s often divided into two categories – traditional marketing and digital marketing. A deeper explanation for both in separate paragraphs.



 
Digital Marketing

What is Digital Marketing?


To keep it simple, Digital Marketing is any marketing that happens online. By this, I mean all the marketing videos, ads, social media posts and other e-tools that every user of the computer, tablet, phone or other device can come across.


You can find out more about digital marketing tools in my blog: “E-tools for Digital Marketing.”


According to statistics, 4.66 billion people worldwide are active users of the internet, and over 65% have access to the internet. With this in mind, we can all agree that any digital marketing campaign carries unlimited possibilities.